NewsLifeMedia is an innovative, energetic and commercial business with some of the most powerful and trusted brands in the country – including news.com.au , kidspot.com.au , Taste.com.au, Delicious, Donna Hay, Vogue, GQ, Country Style, Body+Soul and Sunday Style – and industry leaders in creating expert, premium content across the key consumer interest areas of news, parenting, food, style, home and health. Collectively, NewsLifeMedia’s print and digital assets reach an unduplicated audience of 8.84 million people – representing almost one in two Australians aged over 14. Truly integrated – every brand, every platform.
This role is based in Surry Hills, NSW
Reporting to the Marketing Director, the core focus of this role is to identify, manage and implement the strategies to drive new audience to the brand portfolio. This includes news.com.au , kidspot.com.au , bodyandsoul.com.au and bestrecipes.com.au .
You will be responsible for driving the click acquisition and brand objectives as well as the strategy that feeds into the overall business KPIs; ensuring all marketing activations are ROI positive and ROIs are met in delivery; budget for traffic acquisition and brand marketing; increase brand awareness and implement the marketing plan for all brands. Most importantly, you will simplify the customer proposition to ensure relevancy and focus on the target audience to further drive the brands.
We recognise this is a unique role and as such we’re seeking an adaptable and energetic marketer who has exposure to, and is passionate across a broad range of topics including news, parenting health, and food.
You’ll be highly efficient in your approach and ROI focused; linking your strategy development to business and traffic targets. Additionally, you’ll have a core understanding of acquisition and retention including EDM strategies. You’re stakeholder management skillset will be exceptional and you’ll be able to clearly demonstrate your effectiveness in influencing across a broad team. In this business that includes editorial teams, digital product managers, commercial integration, creative and finance teams.
News Corp Australia is evolving in response to the expectations and challenges of the digital world in which we now live. We have an amazing opportunity to reinvent our industry and redefine the future of media in Australia. We are passionate about what we do and proud of our heritage of world-class journalism and entrepreneurial spirit. Our environment is supportive and friendly, we encourage innovation, collaboration and creative thinking. If you thrive on being challenged and enjoy working in a fast-paced stimulating environment, come and join us on this incredible journey.
For more information on careers at News Corp Australia visit: www.newscorpaustralia.com/careers
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