Overview of Role
GroupM Connect are searching for a Programmatic Account Manager who is passionate about delivering ahead of the curve, programmatic media campaigns. You will be a client service guru seeking a new challenge in display, video and other programmatic channels, someone who is curious in their approach to campaign data analysis, and thrives on delivering creative ways to grow their clients’ accounts and presenting new opportunities. If you want an account portfolio with variety, great brands, and the ability to be impactful and share your passion in your craft with your peers, then you this is the role for you!
This role will report into the Programmatic Director.
Three Great Things about this Role:
Opportunity to share your knowledge and experience, making your mark on how we grow and shape one of our identified key growth channels
A fun filled environment where we combine the best of digital with the GroupM Connect spirit while being an integrated part of the largest media solutions group in the world
Expand your knowledge by connecting and sharing with your peers across Connect, including Programmatic, SEM, SEO, Social and Affiliates
Measures of Success
In three months:
Demonstrated a clear understanding of GroupM Connect’s proposition, in particular across the programmatic product
A working knowledge of all of the clients and campaigns within your portfolio
Built great, collaborative relationships with the Connect team, your key clients and your agency peers and have a good grasp of what is important in delivering success
In six months:
A sound understanding of your clients and campaigns, providing regular reporting and insights, presented new opportunities and provided continual recommendations to improve results
Kept up-to-date on new programmatic media initiatives from our vendors and technology partners, sharing insights and opportunities with your counterparts
Set up regular updates with your teams to ensure performance and service levels are maintained
In 12 months:
Actively contributed in developing the programmatic product for Connect
Become a trusted advisor to your agency and client partners, and delivered many successful programmatic campaigns
Created and presented your own case study of a successful campaign or product for one of your clients
Shared your channel specific knowledge with the Connect team, as well as your clients, through facilitating training and providing in-depth programmatic strategies
Key Responsibilities of this Role
Provide best-in-class client service and programmatic campaign management
Develop strong, trusted relationships with our clients, agency and platform partners, advocating and effectively communicating GroupM Connect’s programmatic products
Understand the goals and success metrics, marketing, seasonality, USP’s, product set and competitors of all of your clients, and transform this information into marketing leading campaigns
Ownership of campaign delivery and optimisation; managing campaign budgets effectively, all the while exceeding your campaign goals, objectives and expectations
Maintain a sound understanding of all existing and new developments across the programmatic landscape and technologies
Be an expert in our preferred technologies to implement and manage
Support the development of operations and best-practice that drive the success of this business unit
Regular revenue forecasting and reporting, as well as product analysis and recommendations for management
Seek opportunities to not only grow and develop client campaigns, but look for creative ways to introduce new products and opportunities
Over time, take on management of a direct report, providing training, mentorship and development opportunities, that is cultivating best in market talent
What You Will Bring to Our Team:
Undergraduate degree in a related field
Passion for programmatic advertising, and a sound understanding of the technology and trends shaping the industry
3 to 5 years’ experience in digital marketing, with significant experience in an operational and management capacity in programmatic media
People management experience desirable
Intermediate to high level of experience in Excel and PowerPoint - confidence gathering, manipulating and presenting data in multiple formats
Strong understanding of brand and performance KPIs related to programmatic media, as well as the ability to analyse data and deliver meaning insights
Extensive experience working in market leading DSPs and capable of learning new platforms.
Strong understanding of conversion tracking and ad serving technologies, in terms of tracking set up, the workflow and troubleshooting
Written and verbal communication skills, including a confidence in presenting and experience communicating the benefit of marketing opportunities to brands
Time management and personal organisation; must be comfortable managing multiple stakeholders, campaigns and deadlines
About GroupM Connect
We are a close knit group of digital marketing, performance and biddable specialists. We share a healthy passion for all things digital, and focus our efforts on bringing together technology, ideas and people to delivery outstanding solutions for our clients.
It is important in our business to produce an environment that cultivates learning and collaboration, so that we have every opportunity to be the best we can be. We have a natural curiosity, a keenness to discover and a creative approach to building new opportunities.
We have big growth ambitions over the next twelve months, which makes this the perfect time to join our team and be part of shaping the next stage of the Connect journey.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
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